Katarina Kureckova
Idea maker & Copywriter - Journalist & Scriptwriter - Presenter
It's not just coffee which makes me feel awake. It's playing with ideas, words and voice. It all started when I was 15 and I got my own show at a radio station as a presenter. Since then I have worked for 7 radio stations, 7 advertising companies, created plenty of campaigns for clients including Apple, Audi, Toyota, Heineken, Lavazza, Coca-Cola, Durex, Orange, Mastercard, Avon and many more. I have received awards from New York, Cannes, Merribel, Stockholm, Riga, Portorož, Greece, Prague and Bratislava.
Welcome to my World
Idea making & Copywriting
Having ideas is not enough without the knowledge of how to work with them. Creating a consistent campaign which works on every single level, developing an idea, creating a strong claim, headline or copy, making a unique name of a new product, web page or creative translation from English. These are all things that I have learned from my amazing colleagues at advertising agencies as copywriter: DDB, Mayer McCann Erickson, MUW Saatchi & Saatchi, VACULIK Advertising, CREO Young & Rubican and also Apple Pie, where I worked as Teamleader. From 2020 I cooperate with PS:Digital as Head of Ideas, from 2022 as Creative Director. I had been a Member of the ADC from 2007.
Articles & Scripts
I like to connect words like a puzzles in articles or scripts. I love to ask and listen during interviews. Research interesting topics and share ideas. I am writing for newspapers, magazines or web pages about different topics: travelling, dance, music...
Before my studies I was already writing for
a newspaper and received an Award from Syndicate of Journalists in 1997 for an investigative article. I studied Journalism for 5 years in Bratislava (Comenius University) and Massmedia communication for 1 year in Trnava (University of St. Cyril and Metod). From 2020 I am in a PhD program in Marketing Communication at Comenius University in Bratislava, where I teach Digital communication and Creative Training.
Presenting & Dubbing & Voiceover
Since I was 14 years old I had always wanted to work in radio. So one day I opened a phone book and called to TOP radio in my hometown of Košice. I asked if i could work for them. They let me read fairy tales on air every Sunday. I used the same way for Radio KIKS and I became a presenter of my 3 own shows every week. I was also doing dubbing for all Slovak TV stations. I have worked for Radio Forte, Koliba/Okey, Twist, Jemné, where I prepared broadcasting shows and interviews. I played at movie The Candidate and I am still presenting at different events also in English language and doing voice overs for Tv or Radio commerciaIs.
Advertising
"After many years working in advertising, I received a scholarship in 2015 to study Balinese dance and culture at the Indonesian Institute of Art in Bali, where I lived for 3 years. From that time I've kept dancing with my ideas between Bali and Slovakia."
Articles
Events
